5 Tips and Tricks for Creating the Best Registration Site
August 31, 2021
Your registration page is that final moment where your potential attendees decide whether or not they will commit to your upcoming meeting – meaning it should be of top importance in your planning efforts. How do we create the best registration site that will win over our potential attendees? That final selling point that makes your potential attendee say “Yes! I want to participate in this” and click the register button.
Check out these 5 tips and tricks for creating the best registration site for your upcoming meeting:
Tip #1: Make it as easy as possible for your attendees to navigate.
Your attendees do not want to have to work hard to register for your meeting. The more clicks they have to do, or the more questions they need to have answered, could deter them to completing the registration process.
Tip #2: Make sure you are asking the right questions.
When planning your registration page, know what goals you are trying to strive for. This will help you determine what type of questions to ask in the registration process. You don’t want to have to go back to all your attendees to ask a follow up question and you don’t want to ask unnecessary questions (see Tip #1).
Tip #3: Be very clear in all communication on the registration site.
Make sure attendees understand what they are or are not receiving by selecting a certain registration type (if any). The clearer you are and the more you communicate with attendees from the very beginning, the less confusion there will be down the line. Here are a few tricks to help make your communication clear to attendees:
• Make alerts to pop up if a certain answer is chosen
• Have a confirmation page that shows an overview of their registration, so they have a chance to review it before officially submitting
• Send an automatic registration confirmation email as soon as their registration is submitted. In this email, you should have an overview of their registration and any other information you want your attendees to know now that they’re registered (i.e. next steps)
Tip #4: Consider the factors that go into when to open your registration site.
There are two things to consider when to open your registration site. Do you need to promote your meeting? If yes, you’ll want to open your registration site with enough time to allow your target audience to learn about it and become interested. Is your meeting mandatory or you know your attendees work better under tight deadlines? Waiting to have your registration site open for a couple weeks may work best. Be sure you know who you are trying to reach and the type of event you are asking people to register for.
Tip #5: Don’t forget about reporting!
Reporting and being able to see all the data you collected in the registration process is crucial in your next steps of planning. You will want to make sure you have the ability, and your registration platform has the capability, to pull the reports that will you need for the next steps in your planning process. Some examples of reports are:
• Rooming lists with in/out dates, special accommodation notes, etc. to share with hotel partner
• Transportation manifest with arrival date, time, location, etc. to share with transportation company
• Dinner Report with table assignment, dietary restrictions, entrée choice, etc. to share with caterer and food vendors
• Emergency Contact Report with info on who to contact for each attendee for on-site trip directors
• All Info Report that shows all the data that was collected in registration and can be helpful with big picture and overview of attendees.
Dive deeper into learning about creating the best registration page for your upcoming meetings and events by checking out Components of a Visually Pleasing Landing Page for your Event.
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